In 2023 we launched a new expression of Westpac’s Together Greater platform in New Zealand.

The desire was to give the platform a more real and relevant meaning to Kiwis, so we rallied around the truth that every one of us desires something greater, and filled the campaign with all the different people who Westpac serve every day.

We also steered Westpac’s social accounts in a new direction, making a catalogue of helpful content that was entertaining and specifically fit for platforms like Instagram and TikTok.