Spark

2020 left kids with more questions than ever.

Was Santa going to be able to travel this Christmas? Would he have to quarantine? What about the border restrictions?

No one was better equipped to help ease Kiwi kids’ anxieties than the man in red himself.

Our campaign allowed kids to call Santaline and leave a question for him, which he then answered via social channels, Spark’s website, and OOH.

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