We were tasked with creating a scam awareness campaign for NZBA - the regulatory body for Westpac NZ, ANZ, BNZ and ASB.

Once we landed on our idea, we needed to ensure that each of the four banks were represented evenly.

We came up with a fresh, eye-catching art direction that harmoniously brought together our banks’ brand colours and didn’t favour any one above the rest.

The campaign was made up of OOH, radio and social.